This county story starts under a plant – Spooner Advocate: Local: spooner advocate, monarch, mary ellen ryall, shell lake, washburn county

This county story starts under a plant

  • test4Writer and butterfly fan

Photo copyright Frank Zufall

Writer and butterfly fan

Mary Ellen Ryall is surrounded by photos and her journal used to document the emergence of a monarch butterfly in her garden in 2003, which eventually became the story for My Name is Butterfly.

Posted: Wednesday, December 21, 2011 8:31 am | Updated: 11:51 am, Thu Dec 22, 2011.

BY FRANK ZUFALL

For those looking for a Christmas gift inspired by a Washburn County story, one idea is My Name is Butterfly, a book written by Mary Ellen Ryall, director of Happy Tonics, the organization behind the Monarch Butterfly Habitat in Shell Lake.

Ryall wrote the story based on personal observations in her Minong garden in 2003.

“I saw this chrysalis under a bean plant, attached to the bottom of the bean leaf,” she said. “I thought, ‘What in heaven’s name is this?'”

She took a photo of the chrysalis and sent it to a friend in Ohio. “She said, ‘Mary-Ellen, do you realize you have a monarch butterfly chrysalis there?'”

From ground level, Ryall studied and observed the chrysalis change to adult butterfly.

“While I was there I had my bottle of water and this notepad,” she said. “I kept wondering, ‘What is she trying to teach me?’ I had no idea why I was having this experience, and I wrote down even about that.”

Ryall said a rabbit had eaten part of the leaf where the chrysalis was anchored, so she constructed a little fence around the bean plant.

“If that rabbit had come back one more day, I wouldn’t even have a chrysalis left.”

When the chrysalis turned dark, Ryall knew the butterfly was about to emerge.

“This is the very first time the butterfly comes out. Her wings were completely wet,” she said, “and I was with her for three hours. That’s how long it takes for a butterfly’s wings to dry out. They try to climb higher and higher to reach the sun, to get their wings dried. They pump fluids from abdomen to wings to do that.”

Ryall recalls the butterfly’s journey toward the sun: “And then the butterfly tried to climb up the bean pole, but the top of the plant had been eaten by the rabbit. She climbed to another plant and she went to a sunflower. She almost fell down. She had to right herself.”

During the climb, Ryall saw the male butterfly fold its wings back to let the underside dry.

“I’ve never seen a shot like that before,” Ryall said about the photograph she took of the butterfly.

“Then he gets up tall on this sunflower, and that’s when he flew away.”

From her Minong garden, Ryall shared her journal observations and photos with Patrick Shields, an English professor at Lac Courte Oreilles Ojibwe Community College.

“He said, ‘Knowing you, that butterfly will be immortal,'” she said.

The journal notes were transformed in what Ryall calls a “creative, non-fiction” story – her experience but with other characters: a young girl and her mother.

Publishing

After the story was written, Ryall looked for a publisher. In a twist of fate, a publisher’s granddaughter volunteered at the Happy Tonics office

“Her grandmother came in one day and said, ‘I heard you wrote a story about a butterfly, about a monarch.’ I said, ‘I did,’ and she said, ‘Can I see it?'”

The publisher was Lindy Casey of Salt of the Earth Press, a small publisher from Northern Wisconsin focusing on books for children, the environment, organic gardening, recipes.

Ryall left Casey alone in the Happy Tonics office with the manuscript while Ryall visited the Shell Lake library.

“When I came back, she said, ‘This is important work. I’m going to publish it.'”

After a deal was struck, Stevie Marie Aubuchon-Mendoza of Las Vegas, Nev., was chosen to illustrate the book.

To help the illustrator, Ryall asked Minong’s Cassie Thompson and her mother, Tanya, to recreate scenes from the story which Ryall photographed.

“I told her [Cassie] to wear a baseball cap and she said, ‘I don’t wear a baseball cap.’ I said, ‘In this story she does wear a baseball cap.'”

Cassie takes on the character Sara Reynolds who goes out to the garden and finds a butterfly egg and then a caterpillar.

In the story, Mom cautions Sara to leave the new life alone and also teaches Sara new terms, like pupae.

“Her mother teaches her [Sara] while the butterfly teaches her the actual life cycle, so it’s the butterfly telling the story, basically, and getting more information from her mother.”

Coloring book

Following My Name is Butterfly, Ryall and a graphic designer from Alexandria, Va. created a publishing house called Butterfly Women Publishing.

The first publishing project, due out this spring for Earth Day, is a coloring book of Monarch butterflies illustrated by Gordon artist Mora McCusker.

“There are so many people I can reach locally. If I want the greater message to get out there, I have to get it published,” said Ryall. “That’s why we created the publishing house, so we could get some of my essays and manuscripts out there. If my life is short and sweet, this will be something of me to leave on this planet.”

Book

My Name is Butterfly is available at Amazon.com or by visiting www.happytonics.org.

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Marketing and Events specialist in So. MD promoting my book

Book

My Name is Butterfly

Greetings insectamonarca friends,

Lynda Ireland, Marketing and Events volunteer has sent out 101 post cards, to businesses and schools in St. Mary’s and Calvert County, recommending that they purchase a copy of My Name is Butterfly.

 

At present we have no way of tracking a cost benefit analysis. The only thing I can suggest to the publisher, Salt of the Earth Press, is to track sales on Amazon. If book is being shipped to So. MD then perhaps we will be able to track sales and know if this marketing technique is worth the cost.

If you are an  author, illustrator, graphic artist or publisher do you have any suggestions as to how to market a Children’s illustrated book? The charming book is about a girl in her garden who discovers a monarch butterfly chrysalis and learns about the life cycle of the monarch butterfly.

At present, the author is advertising and marketing on Facebook, education and environment categories.

Let’s put our heads together and launch a buzzing conversation that may help other authors also.

 

 

Publisher creates a Blog Salt of the Earth Press

I am delighted that Salt of the Earth Press started a Blog on WordPress. My book is listed on the site and hopefully it will drive traffic to sales. The wonderful news is that My Name is Butterfly only costs $12.98 and FREE SHIPPING is offered on orders over $25 on Amazon. Perfect book gift for Christmas. This is a charming book of a girl in her garden. She discovers a monarch caterpillar in the garden and learns about the live cycle of the butterfly.

My Name is Butterfly

My Name is Butterfly published by Salt of the Earth Press.